What makes a founder video go viral in agentic commerce.
We scanned the creators winning attention in AI, GTM and DTC, isolated their best-performing native videos, and reverse-engineered the hooks and structures behind them — so Kat & Shahriar have a ready playbook for Ground's own feed.
Average reactions per video, by content pillar
Across this niche the reaction ceiling sits around 1k–4k. The gap between pillars is what matters: revenue and agent POVs travel; pure DTC tactics don't.
Avg. reactions / video
Higher is better · five pillars compared
DTC-tactics videos averaged just 97 reactions — roughly a third of a GTM or AI/agents take. The story and category-thesis pillars sit in between, strong enough to anchor a feed when paired with a clear point of view.
The best-performing videos, categorized by hook & structure
Watch each one inline. Every card breaks down the hook type, the beat-by-beat structure, why it worked, and the exact angle Ground could borrow.